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This meant it had to be able to handle both digital and physical products and offer some way to manage sales taxes and international shipping. You have to be able to sell whatever you want, wherever you want, however you want. This one criterion actually eliminated quite a few platforms from consideration for being either too limited with boring, super similar, or outdated themes, or requiring too much technical know-how to make the most of them. Also, the website builders had to allow you to make everything fit with your existing brand materials. If you can set up an email account on your iPhone, you should be able to use these picks. There are other good platforms out there, but if they don't offer a feature on the list, they didn't make the cut as they're likely too niche for most businesses.Ī mildly tech-competent person had to be able to build a good-looking, responsive, modern online store with the tools and themes offered-without needing a computer science or graphic design degree. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.įor typical small and medium businesses looking to sell physical products online (or at least a mix of physical and digital products), I identified five key features that every platform had to offer. We're never paid for placement in our articles from any app or for links to any site-we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. We spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. What makes the best eCommerce website builder?Īll of our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software. WooCommerce for adding a shopping cart to an existing WordPress site Shopify for getting up and running quicklyĮcwid by Lightspeed for starting with a free plan-then growing Here are the six best eCommerce platforms.
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(Though you can scroll to the end to get some enterprise eCommerce options.) This isn't to say my picks won't work for other kinds of businesses, but if you're selling a couple of dollars a month worth of Lightroom presets or $5 million worth of potatoes, you might want to look elsewhere. There are solutions for every kind of business, from indie creatives to multinational corporations, but for this list, I focused on platforms that best fit the needs of small and medium businesses, especially those newly exploring selling online or selling physical products.
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In researching this list, I looked at more than 50 different options for building eCommerce websites.
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